- Fast food giant McDonald’s launched a new marketing campaign this week.
- It produced a series of blank yellow and red billboards in the Netherlands.
- But the seemingly empty messages smell like the chain’s iconic fries.
“The statement says the billboards were “strategically placed” within 650 feet of some of its restaurants.
“We are well known for our distinctive brand assets that are mostly visual. Smell has been proven to be more effective at sparking clear and emotional memories than images. With the inclusion of this next sense in our advertising, we found a new way to remind people of Good Times at McDonald’s.”
[Nothing like effluvium of rancid seed oil to get the saliva (and the DKK) flowing!]
🪧👀
💨👃
🍟!!!
🏃🏃♀️🏃♂️…
💀💀💀😞
Motus Mundi 
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